Posted on April 25, 2016
We all know and love Facebook for our businesses and we also know that they are continually changes being made to the platform to make it better each and every day. The newest feature available for companies to utilize is going to be a game changer and something that you should really consider when trying to find innovative ways to reach your audience in a new way.
This new feature is called Facebook Live and it allows you to literally stream live content onto Facebook directly. That means no third party app or trying to get people to your website. People are already spending time on Facebook, so reach them where they are at!
Here’s a few reasons why Facebook Live is going to be a great tool for you & your company:
- Facebook Live is available to anyone and everyone. You don’t have to have any special credentials to be able to start a stream. Just the confidence to go ahead & do it! Originally, Facebook Live was only for verified pages, like celebrities, but now everyone has access.
- It’s so easy to use! Facebook Live is simple & that’s a great thing. No lengthy setup, just follow these instructions.
- Log into the Facebook for iOS app or the Facebook for Android app
- Select your company page
- Tapfrom your News Feed or Timeline
- Write a simple description for your video stream
- Tap Go Live to start your video stream
- Notifications will be sent to everyone who likes your page. This is the best part. Now, you don’t have to do anything extra to let your audience know that you are doing a live stream. No need to send an SMS or an email campaign to alert them. Facebook does this for you!