How Social Media Helps SEO

Posted on July 2, 2015

Social Media and SEO are tightly intertwined when it comes to online marketing. They both play a role in how your customers will find you and actually social media has a great deal of influence on where your site will begin to rank. When working as your Tampa SEO company, we want you to be aware of all that social media has to offer you and your online presence.

So how can you get your social media platforms to help increase your SEO ranking? Here are some ways:

1. Increase your followers: A company that has thousands or hundreds of thousands of Facebook like or Twitter followers are automatically pegged by Google as a reliable source & in turn will promote them on their search engine. Google, however, verifies the legitimacy of your followers. SO buying 100,000 Twitter followers will only backfire for you. You need to grow them organically, which takes a lot of time and consistent work, but it will be worth it.

2. External Links. Social Media gives you a reliable platform to gain external links to your site. The more high-quality external links you have, the better. But make sure they are GOOD & legitimate. Don’t submit your site to low quality directories or link farms.

3. Optimize your posts. Your posts should be optimized so that they can be found by search engines for the keywords YOU want to be found for. Make sure your strategy is strong!

4. Encourage Sharing. The more people that share your content, the wider range of audience you will have and the more legitimacy you will have in Google’s eyes.

Textus Marketing wants to work with you in order to help you gain positions in search results. It’s all about your business being found online!