How To Have Lasting Customer Relations Online
Posted on September 6, 2016
Clearwater Social Media Management | Largo Online Marketing
The times of meeting a customer in person may have changed dramatically due to the advance of online interaction, but that doesn’t mean that the etiquette & lasting impression you have with your customers needs to. When creating a Largo online marketing plan, it is important to think about what kind of first impression you are making & how that will allow your customers to grow with you. A handshake & some small talk was the introduction so common, but now it’s a status update & a “like?” How can I possibly engage with my customers & stand out from the crowd without a smile and a business card?
1. Your site. Make it inviting! Talk about who you are, what your values are, & why you are in business! Customers want to know about WHO you are not just WHAT you do! Invite them to share with you, through comments or social media links. Give them the option to talk back, just like a conversation.
2. Have a constant flow of information. No one wants to be in a relationship where the other is silent, uninterested, & ignores the other. The same goes for business. Post engaging & informative content on your site OFTEN so that your audience knows that they can always come back to you for a read.
3. Be thankful when someone takes part in your online marketing. Signing up for your newsletter, asking for a quote online, or simply liking your Facebook page. Show that you are watching & that you care. Customers will respect companies that go out of their way to be personal in an online world that can sometimes feel out of reach.
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