Title Tag Guidelines
Posted on October 24, 2016
A big question when it comes to optimizing a page for on site SEO is, “what is the proper length for a title tag?” With countless experts all around the world who have different numbers, strategies, and act as if their way is the only way, there are some basic guidelines that we can follow as marketers and business owners. However, it isn’t always as straight forward as it seems. Google is always changing and evolving, so once there is something that seems like a “rule”it is likely to switch it up very soon. `
Not everyone knows this but Google Title Tags are not determined by the number of characters. All these people arguing about the amount of characters that fit into a general search result title tag, but the truth is that Google measures the space by pixels. Since different letters have completely different sizes (take the letter “I” and “W” for instance), the word choice and the size of that word’s text is what determines how it will be shown on Google.
But we still need a general guideline, don’t we? After many studies about the font by companies such as Moz, it has been recommended that anything under 60 characters willlikely ensure that your words will not be cut off on the search engine results. Re
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