What is Online Marketing?

Posted on October 31, 2016

According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

The short version is : any effort to spread the word about your company that uses the internet to reach people.

A man holding smartphone with one new message on a screen. Closeup shot.

Have you begun the process of reaching your targeted audience online? If so, that’s great! Try and make an effort to continually refine it so that you are getting your maximum efforts. But if you haven’t, that’s okay too!

There are a few ways in which to market online, including:

search engine optimization (SEO) 

content marketing & website buildout, where marketers try to create valuable media and content and distribute it to potential future customers.

social media marketing, where you use one or several social media channels to engage with customers, build relationships and then send them to your products and services.

Pay per click advertising (or PPC) is similar to search engine marketing, but not limited to Google and its competitors. Most social networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

email marketing & text message marketing

Are you looking to start one of these channels? Perhaps you would like to jump into a plan that involves all three! You are at the right place. At Textus Marketing we specialize in helping small businesses get their name out there in the online world. We would love to hear from you, contact us today!