Cost Per Click (CPC) advertising
We create and manage CPC campaigns across all the web, including Google Adwords, Facebook, LinkedIn and others.
The goal is always a very high Clickthrough Rate (CTR) and a high conversion rate. Google rewards high CTRs with no-additional-cost position upgrades. It makes sense that Google wants to promote ads that have higher CTRs so they can make more money!
We begin with extensive keyword and competitive research to determine the optimal ad content. We establish several campaigns based on overall goals and track the performance of each campaign on a regular basis.
We conduct A-B testing for our competing ads to determine which ads have the highest CTR
We track all ads and campaigns through the use of Google analytics and make monthly reports back to the client on performance. We use these reports to further tweak the process until we achieve the highest possible ROI for the client.