Hooters Destin | Textus Marketing

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Google+

Google+

Issues

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Google introduced the Knowledge Graph in 2012 and is gradually rolling it out across its search properties. It is basically Google’s version of wikipedia and relies heavily on information posted on Google+ pages.

Facebook

Facebook

Issues

687 Reviews (4.2/5.0) but very few responses – should respond to all reviews both positive and negative

Total of 3 Facebook pages for Destin Hooters – need to have 2 removed to avoid confusion

Facebook Review

“This has to be the worst Hooters I have been to. My husband and I recently moved to the area and were actually excited to have a Hooters close by. We went tonight with out 1 year old to have dinner. We walked out after waiting for about 15 minutes for a waitress to come over. We were seated right next to the kitchen so it wasn’t like our table was hidden. Another table of three guys were seated after us and received drinks while we were still waiting to be greeted. Upon walking out the hostess who seated us was surprised that no one came over and asked where our table was. Needless to say we will not ever be going back to this location.”

Why this is important
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Nearly nine years after the founding of Facebook, the social media network has become galaxy all its own. It is both expanding and ever-present. At the very minimum, restaurants have some customers who are users, and they are spending a lot of time using it.

Like other social media, Facebook exists somewhat outside the reach of search engines and traditional webpages. This causes confusion for restaurant owners who think a website is enough. A good portion of online activities (and marketing opportunities) happens in Facebook and your website without a Facebook Page cannot give you access to people on Facebook.

Facebook is where a restaurant owner must start for social media marketing. Facebook’s preeminence is not being challenged at this point as all other social media combine doesn’t match the traffic and membership of Facebook. Even more importantly, Facebook eats up people’s time.

And much like the web proper, business is done in social media. No doubt, there are advertisements but even more importantly, there is marketing. Businesses carve out an identity and following of customers through Social Media. As mentioned before, none is more central as Facebook. And even though, unless you were under a rock for the last few years, you know some things about Facebook. Most though are at a loss in crafting Facebook to expand their business.

Facebook 2 - Second Facebook page leaching traffic from main page

Facebook 2 - Second Facebook page leaching traffic from main page

Why this is important

Facebook 3 - Another page that needs to be removed

Facebook 3 - Another page that needs to be removed

Why this is important

Yelp

Yelp

Issues

26 reviews but no responses- should respond to all reviews both positive and negative.

Yelp Reviews”

“Terrible service. Arrived 40 minutes ago and placed order as soon as we were seated. Haven’t seen our waitress since she delivered our flat beers. No manager in sight. Poorly operated establishment.”
“Two and a half plates of wings went uneaten at our table because they were disgusting. I’m talking worse than the frozen kind you can purchase at the supermarket.”

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An extra half-star rating causes restaurants to sell out 19 percentage points more frequently (increase from 30% to 49% of the time), and up to 27 percentage points more frequently when alternate information is more scarce (e.g., Yelp is the only source of information about the business).

“Because Yelp collects and aggregates the experiences of a large number of patrons, Yelp provides a convenient forum to solve asymmetric information problems about the quality of unfamiliar restaurants.” In other words, Yelp is a great source of info when researching a business you’re unfamiliar with.

Zomato

Zomato

Issues

17 reviews – no responses

Zomato review

“Worst. I have been to many Hooters restaurants… This is the worst. The waitress didn’t even give her name lol! We sat in the porch area that was covered… But our table had dried bird poop on it that looked like it had been there a really long time.. We had to go ask for refills after waiting forever.. And it wasn’t busy at the time.. The chicken wings weren’t covered with sauce all the way..I could go on… But this place wasn’t even worth me writing about really..”

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Millions of people globally use Zomato every day to decide where to eat. While location and cost are factors a lot of folks consider, a restaurant’s rating also plays a role in one deciding whether or not to eat there. Given that it plays such a central role, we feel it’s important that a restaurant’s rating should be representative of the experiences people have had at that establishment.

CitySearch

CitySearch

Issues

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No reviews

Why this is important