Executive Summary
Website needs to be expanded and optimized to do better in Search Engine performance
Google+ properties need to be maintained on a regular basis – postings 4-5x per week
Facebook property needs postings 3-4x per week
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Link to Website
Overall score: 6.7/10
Issues
- Scores low on marketing value
- Not well optimized for search engine performance
- Not well maintained
Why this is important
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- Your website is the hub of your online marketing wheel
- It is your permanent online brochure with basic information about your business
- It links to all your other online media and pulls in posts and reviews from social media
Google+
Issues
- Page claimed but not well optimized
- No posts
Why this is important
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Google introduced the Knowledge Graph in 2012 and is gradually rolling it out across its search properties. It is basically Google’s version of wikipedia and relies heavily on information posted on Google+ pages.
Facebok
Analysis
- 8,567 Likes
- Frequent posts
- 1.9k Reviews (4.3/5.0) Great responses
Why this is important
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Nearly nine years after the founding of Facebook, the social media network has become galaxy all its own. It is both expanding and ever-present. At the very minimum, restaurants have some customers who are users, and they are spending a lot of time using it.
Like other social media, Facebook exists somewhat outside the reach of search engines and traditional webpages. This causes confusion for restaurant owners who think a website is enough. A good portion of online activities (and marketing opportunities) happens in Facebook and your website without a Facebook Page cannot give you access to people on Facebook.
Facebook is where a restaurant owner must start for social media marketing. Facebook’s preeminence is not being challenged at this point as all other social media combine doesn’t match the traffic and membership of Facebook. Even more importantly, Facebook eats up people’s time.
And much like the web proper, business is done in social media. No doubt, there are advertisements but even more importantly, there is marketing. Businesses carve out an identity and following of customers through Social Media. As mentioned before, none is more central as Facebook. And even though, unless you were under a rock for the last few years, you know some things about Facebook. Most though are at a loss in crafting Facebook to expand their business.
Facebook (illegal)
Analysis
- This is an illegal Facebook page – intended for individuals only. Could jeopardize your legal page
Why this is important
Read more
Nearly nine years after the founding of Facebook, the social media network has become galaxy all its own. It is both expanding and ever-present. At the very minimum, restaurants have some customers who are users, and they are spending a lot of time using it.
Like other social media, Facebook exists somewhat outside the reach of search engines and traditional webpages. This causes confusion for restaurant owners who think a website is enough. A good portion of online activities (and marketing opportunities) happens in Facebook and your website without a Facebook Page cannot give you access to people on Facebook.
Facebook is where a restaurant owner must start for social media marketing. Facebook’s preeminence is not being challenged at this point as all other social media combine doesn’t match the traffic and membership of Facebook. Even more importantly, Facebook eats up people’s time.
And much like the web proper, business is done in social media. No doubt, there are advertisements but even more importantly, there is marketing. Businesses carve out an identity and following of customers through Social Media. As mentioned before, none is more central as Facebook. And even though, unless you were under a rock for the last few years, you know some things about Facebook. Most though are at a loss in crafting Facebook to expand their business.