Executive Summary
Website needs to be updated to a more attractive, responsive (for mobile display) and functional design
Google+ properties need to be claimed and maintained on a regular basis – postings 4-5x per week
Facebook property needs postings 3-4x per week
Why this is important
- Today’s informed consumers utilize online media to make purchasing decisions
- Your online footprint extends your reach to a worldwide audience of potential customers.
- Your online footprint extends your availability beyond store hours, placing your message in front of potential customers 24/7/365
- Your online footprint makes doing business with you very convenient by meeting customers at their point of need
- Your online footprint enables you to create and maintain relationships with customers, thereby increasing repeat visits
- Your online footprint enables your customers to provide valuable feedback and suggestions for improving your business
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