Why we do this:

We are an online marketing company based in Largo, Florida. For the past several years, we have been working with restaurants in the Tampa Bay area to help build business through effective online marketing. We have developed processes to increase your business – ranging from website design and development, social media management, online review management, search engine optimization and mobile messaging. These services are detailed elsewhere on this website.Read more

Executive Summary

Website needs to be updated to a more attractive, responsive (for mobile display) and functional design

Google+ property need to be claimed and maintained on a regular basis – postings 4-5x per week

Facebook property needs postings 3-4x per week

All reviews need to be responded to (positive and negative)

You should consider an opt-in permission marketing system with emails and SMS messaging

Why this is important

Today’s informed consumers utilize online media to make purchasing decisions
Your online footprint extends your reach to a worldwide audience of potential customers.
Your online footprint extends your availability beyond store hours, placing your message in front of potential customers 24/7/365
Your online footprint makes doing business with you very convenient by meeting customers at their point of need
Your online footprint enables you to create and maintain relationships with customers, thereby increasing repeat visits
Your online footprint enables your customers to provide valuable feedback and suggestions for improving your business

Website

Click image to download comprehensive website analysis

Link to Website

Overall score: 5.0/10

Issues

Not optimized for mobile viewing

Not well optimized for search engine performance

No analytics installed

Why this is important
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Your website is the hub of your online marketing wheel

It is your permanent online brochure with basic information about your business

It links to all your other online media and pulls in posts and reviews from social media

Google+ (Social Media)

Issues

Page not optimized

No post

45 Reviews (4.5/5.0) but no responses

Why this is important
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Google introduced the Knowledge Graph in 2012 and is gradually rolling it out across its search properties. It is basically Google’s version of wikipedia and relies heavily on information posted on Google+ pages.

Facebook (Social Media)

Issues

Lack of foodie photos

Many photos repeated

No links to YouTube videos

Why this is important
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Nearly nine years after the founding of Facebook, the social media network has become galaxy all its own. It is both expanding and ever-present. At the very minimum, restaurants have some customers who are users, and they are spending a lot of time using it.
Like other social media, Facebook exists somewhat outside the reach of search engines and traditional webpages. This causes confusion for restaurant owners who think a website is enough. A good portion of online activities (and marketing opportunities) happens in Facebook and your website without a Facebook Page cannot give you access to people on Facebook.
Facebook is where a restaurant owner must start for social media marketing. Facebook’s preeminence is not being challenged at this point as all other social media combine doesn’t match the traffic and membership of Facebook. Even more importantly, Facebook eats up people’s time.
And much like the web proper, business is done in social media. No doubt, there are advertisements but even more importantly, there is marketing. Businesses carve out an identity and following of customers through Social Media. As mentioned before, none is more central as Facebook. And even though, unless you were under a rock for the last few years, you know some things about Facebook. Most though are at a loss in crafting Facebook to expand their business.

Yelp (Reputation Mangaement)

Issues

Page not claimed or optimized

119 reviews with average score of 4.0

No review responses

Why this is important
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An extra half-star rating causes restaurants to sell out 19 percentage points more frequently (increase from 30% to 49% of the time), and up to 27 percentage points more frequently when alternate information is more scarce (e.g., Yelp is the only source of information about the business).
“Because Yelp collects and aggregates the experiences of a large number of patrons, Yelp provides a convenient forum to solve asymmetric information problems about the quality of unfamiliar restaurants.” In other words, Yelp is a great source of info when researching a business you’re unfamiliar with.

Zomato (Reputation Mangaement)

Issues

Page not claimed or optimized

41 reviews with average score of 3.7

No review responses

Why this is important
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Millions of people globally use Zomato every day to decide where to eat. While location and cost are factors a lot of folks consider, a restaurant’s rating also plays a role in one deciding whether or not to eat there. Given that it plays such a central role, we feel it’s important that a restaurant’s rating should be representative of the experiences people have had at that establishment.

Citysearch

Issues

Page not claimed or optimized

only 2 reviews

No review responses

Why this is important
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Citysearch is both the number one provider of in-depth restaurant information on the web, influencing more than a million people a month about where to eat, and the number three local directory, supplying information for every domestic zip code.” With access to free easy ways to build a local business page that can help businesses improve their local internet advertising as well as their revenues.
Completing local search and review pages for your business means generating a lot more local traffic.

Mobile Messaging

None detected – no opt-in loyalty program
Missing a great opportunity to connect with your customers and encourage them to visit more frequently