Search Engine Optimization
St Petersburg SEO | Clearwater Web Development
It’s all about visibility. Simply put, you can have the most beautiful website in the world, but unless the world can find you, the site is of very little value to you.
There are two ways to direct traffic to your site through search engines. You can pay for ads on the search engine – this is called Pay Per Click (PPC) or Cost Per Click (CPC) advertising. Each time someone finds your ad and clicks on it, you are charged a small amount by the search engine. This method usually produces traffic to your site immediately and continues to produce traffic as long as the ad campaigns are active and you are paying the bill.
The other way is to optimize your site is through Search Engine Optimization. This is the practice of building your website around a set of keywords that people would use to search for businesses like yours. Our team of SEO experts stay on top of SEO best practices and never use any black hat tactics that may get your site blacklisted.
Content is king on the web, so we concentrate on creating new website content on a frequent basis to enhance your site’s search engine performance. We use new articles and blog posts for on-site optimization. We also integrate social media posts to provide additional search engine “juice” for optimal performance.