Posted on June 20, 2016
When it comes to the internet, there is a plethora of information out there and sometimes it can be tricky to locate the exact answer you are searching for. Because there is just so much to choose from at all times, it is more vital than ever that your business is coming up in local search, on social media, and on reputation sites such as Google Maps and Yelp. Not only should your business be showing up for your keywords, but you need to make sure that the correct and most recent information is being shown to your potential customers. If something is incorrect or perhaps not easy to find, that customer will likely move on down the list to their next option. The internet is supposed to make everyone’s lives a little easier, and so that should be your goal as a marketer online as well.
So what do we mean when we say you need to clean house? Just that! Maybe your business has been around for years and years, or maybe you have had multiple people working on your online marketing that now it seems to be a mess. Before you start tackling strategies on what to post and how to collect email information, you need to make sure that your ducks are in a row. For instance, search your business name on Yelp. Are their multiple properties for you? This needs to be taken care of and streamlined into one accurate listing. Same can be said for Google, Yahoo, Bing and more!
In all things pertaining to your online marketing, make it as easy as possible for your customers, clients, and fans to find you, search you, and talk to you! This will make all the difference.
Need help finding a way to streamline your properties online? Here at Textus Marketing, we have the strategies and tools in place to help you do so! Contact us today for more info!