Website

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http://thunderbay-roofing.com/>View Website

Overall score: 4.8/10

Issues

• Not optimized for mobile viewing
• No analytics installed
• Most images do not specify alternative text
• Many pages have no defined headings

Why this is important

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• Your website is the hub of your online marketing wheel
• It is your permanent online brochure with basic information about your business
• It links to all your other online media and pulls in posts and reviews from social media

Google+ (Social Media)

Issues

• Page not optimized
• No posts
• 3 positive reviews

You should consider creating short YouTube videos to post here, on your website and on your new YouTube channel. YouTube is the second most popular search engine, right behind Google. You are missing a great opportunity to demonstrate your professionalism through short videos that are focused on narrow topics.

Why this is important

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• Google introduced the Knowledge Graph in 2012 and is gradually rolling it out across its search properties. It is basically Google’s version of wikipedia and relies heavily on information posted on Google+ pages.

Facebook (Social Media)

Issues

• Only 35 likes – need to implement a link building program
• No reviews
• No posts since March 2014

Why this is important

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Nearly nine years after the founding of Facebook, the social media network has become galaxy all its own. It is both expanding and ever-present. At the very minimum, restaurants have some customers who are users, and they are spending a lot of time using it.

Like other social media, Facebook exists somewhat outside the reach of search engines and traditional webpages. This causes confusion for restaurant owners who think a website is enough. A good portion of online activities (and marketing opportunities) happens in Facebook and your website without a Facebook Page cannot give you access to people on Facebook.

Facebook is where a restaurant owner must start for social media marketing. Facebook’s preeminence is not being challenged at this point as all other social media combine doesn’t match the traffic and membership of Facebook. Even more importantly, Facebook eats up people’s time.

And much like the web proper, business is done in social media. No doubt, there are advertisements but even more importantly, there is marketing. Businesses carve out an identity and following of customers through Social Media. As mentioned before, none is more central as Facebook. And even though, unless you were under a rock for the last few years, you know some things about Facebook. Most though are at a loss in crafting Facebook to expand their business.

Yelp (Reputation Mangaement)

Issues

• Only 1 review.
• Page not optimized.

Why this is important

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“An extra half-star rating causes restaurants to sell out 19 percentage points more frequently (increase from 30% to 49% of the time), and up to 27 percentage points more frequently when alternate information is more scarce (e.g., Yelp is the only source of information about the business).
“Because Yelp collects and aggregates the experiences of a large number of patrons, Yelp provides a convenient forum to solve asymmetric information problems about the quality of unfamiliar restaurants.” In other words, Yelp is a great source of info when researching a business you’re unfamiliar with.”

CitySearch

Issues

• Page claimed but not optimized
• No reviews

Why this is important

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“Citysearch is both the number one provider of in-depth restaurant information on the web, influencing more than a million people a month about where to eat, and the number three local directory, supplying information for every domestic zip code.”

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